Using a community platform to communicate with your customers daily is one of the most “social” things that a business can do. A community platform puts you at eye level with your customers so that both parties can reap the rewards of open conversation. Your customers will give you great ideas, and report bugs that your product team overlooked. They will also tell you what they love about your company, which your marketing team can then use to identify your brand advocates, and power future campaigns. The best part? You can easily control these conversations and see them through to their most productive outcomes.