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Measuring Community Success

Proving the value of your community to the rest of your organization is critical. Being able to measure the health and success of your community is necessary to compute a clear return on investment (ROI) against your business goals. For instance, when you tell your company leadership that the number of support tickets in the last three months have dropped by 45%, possibly helping to achieve the overarching business goal of reducing costs by 15%, or simply to scale customer support growth, you are able to provide specific ROI effectiveness.  Similarly, telling your sales and marketing teams that the leads from the community have 3x the conversion rate than the leads that come from white paper downloads will also help gather support for the community internally, and contribute to the ROI story we hear so frequently from customers shortly after launching and promoting their Get Satisfaction community.

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